About Commit To Change

The Commit to Change programme has been developed to help people in the UK achieve their health goals, whether that's by stopping smoking, losing weight or by setting another health challenge. The site is based on a model created by US company, LLC. stickK developed their approach by combining personal experience with research findings from Yale University. The US site first launched in 2008 and has been successful in helping thousands of people to reach their health goals by encouraging them to create Commitment Contracts. The Commitment Contract concept is based on two well known principles of behavioral economics:

  1. People don't always do what they claim they want to do, and
  2. Incentives get people to do things

So far almost 200,000 people globally have created Commitment Contracts, and over 11 million dollars have been put on the line. Over 300,000 workouts have been successfully completed and over 2.5 million cigarettes not smoked. The model has been adapted for the first time for a UK audience, and within the NHS, and is supported by Surrey University and NHS Kingston Clinical Commissioning Group.


The Commit to Change Team

Professor Paul Grob
UK Affiliate
Professor Paul Grob is Director of the Commit to Change project and is a Visiting Professor in the Department of Healthcare Planning at the University of Surrey.

He has spent over 40 years in clinical practice as an active GP, researcher and educator, and was the Director of Epidemic Observation Unit for the RCGP. He was Postgraduate Dean responsible for education in the South West Thames Region and in 1987 was awarded the Lasdon Visiting Professorship by the Royal Society of Medicine. His main research interests are ‘how do you nudge’ people into healthier lifestyles.

Recently retired from clinical practice he enjoys sailing, biking and gardening and behaving badly with his numerous grandchildren.
Dr. Phil Moore
UK Affiliate
Dr. Phil Moore is a long-standing and enthusiastic GP committed to transforming the NHS through the opportunities afforded by the new Health & Social Care Bill.

He has been deeply involved in the transformation of the local NHS as Deputy Chair of the Kingston Clinical Commissioning Group. He has an interest in the improvement of local medical health and is a member of the London Strategic Medical Network advisory group for mental health. Nationally he is on the leadership group of the NHS Clinical Commissioners and Chairs the Mental Health Commissioners’ Network.

He is a Visiting Fellow in Healthcare Management at the University of Surrey and has an interest in micro-enterprise in developing countries and is a trustee of an international charity supporting such projects.
Dr. Sarah Carrod
UK Affiliate
Dr. Sarah Carrod is an outstanding General Practitioner and Research Fellow for the RCGP South West Thames Faculty.

She has recently completed an MSc in Primary Care in the field of lifestyle improvements following weight loss programmes and has an interest in health promotion and research.

Currently she has a busy life combining general practice with looking after her growing family.
Rotimi Akinsete
UK Affiliate
Rotimi Akinsete is Head of Wellbeing at the University of Surrey. A qualified and experienced counsellor for the last 15 years, Rotimi has extensive experience in community and NHS counselling services supplemented by a broad range of community involvements.

As a member of the University’s institutional wellbeing strategy group Rotimi is keen to expand wellbeing initiatives to the whole university community and is working to ensure that the Commit to Change programme goes some way in helping him to achieve this amongst staff in the academic faculties and central services and students.

Rotimi is an avid Tottenham Hotspurs fan and regularly plays 5-a-side football - rain or shine!
Dr. Helen Carr
UK Affiliate
Helen Carr is a part-time GP, an Honorary Research Fellow in the Department of Healthcare Management and Policy at the University of Surrey, and a GP Appraiser.

She completed an MSc in Primary Care at Surrey University in 2008 and her main areas of interest are lifestyle and behaviour change, especially in the fields of obesity, exercise and smoking cessation.

She previously held a role as Research Fellow in the Academic Unit of Primary Care at the University of Sussex and has served on the board of her local faculty of the Royal College of General Practitioners for the past 10 years.

Her interests outside work include running, sailing and family.
Jane Hendy
UK Affiliate
Let's just say that it didn't take long for Jane to get stuck at stickK - and by that we mean, stuck on the idea behind stickK. After conducting extensive research on behavioral economics (which Jane assures us involved several Google searches containing the words 'behavior' and 'economics'!), Jane came across and immediately fell in love with the concept behind stickK. The rest is history.

Jane joined the stickK team in May 2014 and has a background in cognitive science, visual perception, and philosophy.

Jerry Brown
International Coordinator
Jerry serves as Product Manager for stickK and is the International Coordinator for the Commit to Change program, working closely with the UK affiliates from the programme's inception. He joined the stickK team in the spring of 2017 after troubleshooting for the Community Experience team at Meetup. As Product Manager, Jerry focuses on building and scaling stickK across Web and Mobile platforms.

Jerry graduated from Grinnell College in 2014 with a degree in Economics. Out of the office, he enjoys playing ping pong with his dog, Siggy

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stickK's Founders

Ian Ayres
Ian Ayres is a lawyer and an economist. He is the William K. Townsend Professor at Yale Law School and a Professor at Yale's School of Management. He has published nine books including, 'Super Crunchers: Why Thinking-By-Numbers is the New Way to be Smart' in 2007.

In 2006, Ian was elected to the American Academy of Arts & Sciences. He has a Ph.D. in Economics from M.I.T. and a J.D. from Yale University.

Read Ian's personal weight loss story here.
Jordan Goldberg
Chairman, Co-founder
Jordan Goldberg is a co-founder of stickK and served as its CEO from 2007 until 2016. He graduated from Yale University in 2006 where he earned his BA in American Studies. Jordan is a recipient of Yale School of Management's Silver Anniversary Scholarship, a scholarship to the MBA program awarded to six undergraduate students each year.

Jordan currently serves as a consultant in applied behavioral economics, working with startups to fortune 500 companies in efforts to nudge customer and/or employee decisions towards desired outcomes, in both digital and retail experiences.
Dean Karlan
Dean Karlan is a Professor of Economics at Yale University. Dean has done extensive academic research on Commitment Contracts for savings and for quitting smoking. He is also president of Innovations for Poverty Action (IPA), a non-profit he founded in 2002, that applies rigorous research techniques to develop solutions to real-world problems faced by the poor in developing countries.

Dean is a research fellow of the M.I.T. Jameel Poverty Action Lab, and co-director of the Financial Access Initiative, a consortium created with funding from the Bill and Melinda Gates Foundation.  He has a Ph.D. in Economics from M.I.T., an MBA and MPP from the University of Chicago, and a BA from the University of Virginia.

Read Dean's personal weight loss story here.
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